Russia’s giant Mosfilm, one of the largest and oldest film studios in Europe, has teamed up with Google to launch a channel on YouTube, where Mosfilm will be showcasing its feature films free of charge.
The channel already has 50 films available in HD on its virtual “shelves” and is planning to add five new films each week.
By the end of the year there will be up to 200 films from Mosfilm’s golden collection of several thousand, accompanied by subtitles.
Most importantly, the company can be sure that only legal copies of its productions will be available. Moreover, thanks to YouTube’s state-of-the-art technology, Mosfilm will be able to track down pirate copies of its films.
“The primary objective of the project is to enable internet users to watch legal copies of films in high quality and put an end to illegal use of our productions. YouTube’s special system will make it possible to block off the illegal content,” head of the studios, Karen Shakhnazarov, was quoted as saying.
It is not the first time that Mosfilm has aimed to make it big on the internet. It has recently given access to over 500 films from its golden collection, from Eisenstein’s Battleship Potemkin to Tarkovsky’s Ivan’s Childhood. The selection features legendary works by Soviet and Russian filmmakers, available for free viewing in the screening rooms of Mosfilm’s online cinema, accompanied by English, French and German subtitles.